Country music superstar Tim McGraw is supporting nonprofits across the United States during his 2010 Southern Voice tour.
Through a sponsorship with Frito-Lay, McGraw’s charitable fund, Neighbor’s Keeper, has identified worthy nonprofit organizations which serve children and their families in select tour cities. Grants from this sponsorship will be made to local charities in 34 cities via The Neighbor’s Keeper Fund.
On June 3rd, the Southern Voice Tour makes a stop at Cricket Pavilion in Phoenix, where McGraw, Frito-Lay's Fritos brand corn chips, and Neighbor’s Keeper are making a grant to Arizona’s Children Association, an organization addressing the needs of local children and families.
“Faith and I feel it’s incumbent upon us to step in where we see a need,” said McGraw. ”It’s the way we were raised. In our homes, money was tight – my mom was working two and three jobs when I was in junior high - but the supply of goodwill was endless.”
In addition, tour partner Outback Steakhouse will support the Neighbor’s Keeper Fund through in-restaurant promotions and other merchandise sales. Through these corporate partnerships, McGraw’s Southern Voice tour is helping create awareness about the important work of nonprofits within select tour cities.
“We, at Frito-Lay, really value our sponsorship over the years with Tim and Faith and we are proud to be able to help such worthy causes. We know that these days it is important for all of us to be “Givin’ Where We’re Livin’” and are excited to be a part of this effort,” said Ken Partyka, Vice President, Frito-Lay.